Ross Gray Motor City in Bundaberg called us in to freshen up their used car yard signage. The existing signs had done their time — faded red panels with dated branding that no longer matched the dealership's current look. A site inspection confirmed what we expected: the old signage needed a full replacement, not a patch job. This is a textbook example of the "dated branding" and "faded colours" signs we mentioned above.
Red phone number sign — phone icon with '4150 1333' in white on red background, mounted on corrugated wall
1000011838.jpgRed 'PRELOVED HSV' sign with Holden lion and HSV logos on red background
1000011839.jpgRed contact panel — 'PH 4150 1333 / www.rossgray.com.au' in white text on red background
1000011841.jpgThe original red signage — faded, dated and ready for a refresh.
Back at the factory, we got to work on the new panels. The brief was clean and simple: easy-to-read black vinyl cut lettering on gloss white aluminium composite panels, paired with the Ross Gray Motor City logo produced as an HP Latex digital print. The result is bold, high-contrast signage that reads from the road and is built to handle the Queensland sun. This combination — aluminium composite panels with vinyl cut lettering — is one of the most durable and cost-effective options for business signage in Bundaberg.
Close-up of large black 'www.' vinyl cut lettering on white panel — tape measure and red squeegee on the workbench
IMG_20260312_144822_MP.jpgClose-up angle of '4150' number and 'www.ro…' text — black vinyl on gloss white aluminium composite panel
IMG_20260312_150133_MP.jpgVinyl cut lettering applied to gloss white aluminium composite panels at the workshop.
Installation day brought typical Bundy weather — overcast with a few puddles on the ground — but nothing that was going to slow us down. The old red panels came down and the fresh new signage went straight up. The "Ross Gray Motor City — Used Cars" branding panel and the contact details panel were mounted across the front of the building, giving the yard a completely new street presence. Total turnaround from production to installation was approximately one week.
Old signs leaning against building with ladders in place — 'Ross Gray Motor City / Used Cars' panel below the red phone sign, ready for the swap
IMG_20260315_112724_MP.jpgNew 'Ross Gray Motor City / Used Cars' sign freshly mounted on the white corrugated building wall
IMG_20260315_123909_MP.jpgInstaller up the ladder fitting the new '4150 1333 / www.rossgray.com.au' panel to the right side of the building
IMG_20260315_123906_MP.jpgWider shot — both new signs in place, installer on ladder between them, overcast sky
IMG_20260315_123929_MP.jpgMid-install progress shot — '4150 / www.rossg…' panel and red 'CARS' sign visible, ladders and power tools on the ground
IMG_20260315_135339_MP.jpgOut with the old, up with the new — installation progressing through the day.
The transformation speaks for itself. Clean black-on-white typography with the Ross Gray Motor City logo gives the dealership a modern, professional look that's impossible to miss from the street. The phone number and website are front and centre, making it easy for customers to get in touch. This is the kind of result a signage refresh delivers — better visibility, more credibility, and a street presence that attracts customers.
Completed front signage — 'Ross Gray Motor City / Used Cars' left panel and '4150 1333 / www.rossgray.com.au' right panel on gloss white, wide angle
IMG_20260315_124146_MP.jpgRear-facing signage — '4150 1333 / www.rossgray.com.au' panel and Ross Gray logo panel, cars parked in the lot, blue sky breaking through
IMG_20260315_143612_MP.jpgThe finished rebrand — bold, clean, and built to last.
Key Takeaways: When to Refresh Your Signage
- Faded colours mean your signage looks neglected — replace before it reflects poorly on your business.
- Dated branding that doesn't match your current logo sends a mixed message to customers.
- Aluminium composite panels with vinyl cut lettering offer the best balance of durability, cost and visual impact for Bundaberg businesses.
- Typical turnaround for a signage refresh like this is 5–10 business days from design approval to installation.
Positioned on Takalvan Street — Bundaberg's major entryway to the city centre — these signs are seen by thousands of passing cars and trucks every day, so getting the result right really matters. If your business signage is looking tired, get in touch — we'd love to help you make the same kind of impact.